My entrepreneurial journey began during university, where launching my first startup sparked a lifelong passion for building and scaling innovative ventures. Since then, I’ve founded and led three startups, including Snäx, a high-tech smart vending machine company that achieved a successful exit to its main competitor, FELFEL, within five years.

With a track record of turning ideas into scalable solutions, I am now focused on transforming the women’s health space, leading the charge with groundbreaking innovation in continuous hormonal monitoring and redefining how we understand and manage hormonal well-being